{"id":20154,"date":"2013-04-22T14:00:50","date_gmt":"2013-04-22T12:00:50","guid":{"rendered":"http:\/\/www.pressagency.it\/v2\/?p=20154"},"modified":"2013-04-23T08:55:23","modified_gmt":"2013-04-23T06:55:23","slug":"un-libro-firmato-benetton-un-progetto-per-incentivare-la-beneficenza","status":"publish","type":"post","link":"https:\/\/www.pressagency.it\/v2\/un-libro-firmato-benetton-un-progetto-per-incentivare-la-beneficenza.html","title":{"rendered":"Un Libro firmato \u201cBenetton\u201d, un progetto per incentivare la beneficenza"},"content":{"rendered":"<p>NAPOLI (di Federica Bertocco) &#8211; \u201cAB. A playlife story\u201d, Benetton per beneficenza. Questa volta a lanciare l\u2019iniziativa \u00e8 il secondogenito del patron Luciano, nonch\u00e9 presidente del gruppo di famiglia, Alessandro Benetton. Si tratta di un libro, un\u2019autobiografia in transito su due binari paralleli. Da una parte l\u2019infanzia, lo sport, gli anni a Boston, i viaggi e la famiglia; dall\u2019altra le scelte di vita e di stile. Un libro valorizzato dalle numerose foto che intrecciano i racconti, alla scoperta della famiglia e del brand. Si rompono dunque quarantanove anni di riservatezza ed ora \u201cla nostra unica chance per il futuro \u00e8 la dicontinuit\u00e0 \u2013 afferma l\u2019autore \u2013 invertire la rotta e cambiare modelli\u201d(ANSA).<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.pressagency.it\/v2\/wp-content\/uploads\/2013\/04\/Una-pubblicit%C3%A0-Benetton.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-20155\" alt=\"Una pubblicit\u00e0 Benetton\" src=\"https:\/\/i0.wp.com\/www.pressagency.it\/v2\/wp-content\/uploads\/2013\/04\/Una-pubblicit%C3%A0-Benetton-150x150.jpg?resize=150%2C150\" width=\"150\" height=\"150\" \/><\/a>Alessandro Benetton \u00e8 l\u2019espressione del suo progetto, forte sostenitore, immancabile altruista e autentico filantropo. Ed \u00e8 proprio per questo motivo che il ricavato delle vendite del libro, in uscita a maggio per Electa Mondadori, verr\u00e0 interamente devoluto in beneficenza. Ma non \u00e8 tutto. In contemporanea con l\u2019uscita del volume, sar\u00e0 in vendita una bag disegnata appositamente per l\u2019occasione. Un modo originale di raccontare la storia dello storico marchio Benetton attraverso il racconto autobiografico di AB, ed \u00e8 proprio questo il senso del lavoro. Alessandro nasce a Treviso nel 1964 da pap\u00e0 Luciano e mamma Maria Teresa Maestri, si laurea all\u2019Universit\u00e0 di Boston nell\u201987 e, nel 1991, acquisisce il master in Business Administration alla Harvard. L\u2019anno successivo fonda 21 Investimenti S.p.A., di cui \u00e8 presidente, ed \u00e8 attualmente consigliere d\u2019amministrazione di Edizione S.r.l. (societ\u00e0 capogruppo della famiglia Benetton) e di Autogrill S.p.A. Gli esperti assicurano \u201cAB. A Playlife story\u201d: un libro fatto di materiale assolutamente inedito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAPOLI (di Federica Bertocco) &#8211; \u201cAB. A playlife story\u201d, Benetton per beneficenza. Questa volta a lanciare l\u2019iniziativa \u00e8 il secondogenito<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-20154","post","type-post","status-publish","format-standard","hentry","category-primo-piano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un Libro firmato \u201cBenetton\u201d, un progetto per incentivare la beneficenza  -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pressagency.it\/v2\/un-libro-firmato-benetton-un-progetto-per-incentivare-la-beneficenza.html\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Libro firmato \u201cBenetton\u201d, un progetto per incentivare la beneficenza  -\" \/>\n<meta property=\"og:description\" content=\"NAPOLI (di Federica Bertocco) &#8211; \u201cAB. 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